It's easy to believe that the internet and the myriad of digital TV channels have all but eradicated the traditional methods of marketing, indeed many advertising executives have all but declared the death of anything other than social media marketing and TV advertising with the occasional billboard, but these people are often missing the simple fact that traditional methods like leaflet distribution still work.
Methods like leaflet distribution and flyering have always had - and will likely continue to have - an advantage that these more modern methods don't: they're much harder to avoid. Although if you believe the pundits, if your advert isn't on the social network du jour and doesn't have heavy rotation on the main digital TV stations, it's not being seen, this often proves to be incorrect. These methods certainly do have the chance to reach a lot of people, but a lot of industry insiders are not taking into account that it's almost a British tradition to get up and make a cup of tea during the commercial breaks on TV and more and more people are installing advert blocking software into their internet browsers on a daily basis, meaning that as innovative as these new methods may be, they're simply not reaching an awful lot of people.
A properly implemented leaflet distribution campaign doesn't have this issue: it's almost impossible for someone not to look at something that's been either placed in their hand or in their mailbox, but how do you turn this almost captive audience into customers?
Making the most out of your leaflet distribution campaign isn't really very difficult; it simply requires that a bit of thought and research be put in before posting commences. The most important aspect of leafleting or flyering is also the part a lot of people struggle with the most: design. The actual layout, colour scheme and content of your leaflets needs to be eye-catching but also simple enough to fit clearly onto the smaller space offered by a flyer or leaflet compared to a poster, and the content needs to be concise and clearly written with a good standard of English and a legible font.
The other major factor in running a successful leaflet distribution campaign is targeting your market. On the one hand it may seem like the 'shock and awe' approach of posting to every mailbox in the street and handing one to everyone who walks past is the best way to go, but if your product or service is more niche, chances are that you would be better off placing your leaflets into shops which fit the market and only posting accordingly.
Ultimately methods such as flyering and leafleting are far from dead in the digital age, but people are just as likely to throw out an irrelevant or poorly designed or written leaflet as they are to switch the channel when the adverts come on, so it's well worth ensuring that your campaign is well designed and well researched, in which case it has every chance of success.
Methods like leaflet distribution and flyering have always had - and will likely continue to have - an advantage that these more modern methods don't: they're much harder to avoid. Although if you believe the pundits, if your advert isn't on the social network du jour and doesn't have heavy rotation on the main digital TV stations, it's not being seen, this often proves to be incorrect. These methods certainly do have the chance to reach a lot of people, but a lot of industry insiders are not taking into account that it's almost a British tradition to get up and make a cup of tea during the commercial breaks on TV and more and more people are installing advert blocking software into their internet browsers on a daily basis, meaning that as innovative as these new methods may be, they're simply not reaching an awful lot of people.
A properly implemented leaflet distribution campaign doesn't have this issue: it's almost impossible for someone not to look at something that's been either placed in their hand or in their mailbox, but how do you turn this almost captive audience into customers?
Making the most out of your leaflet distribution campaign isn't really very difficult; it simply requires that a bit of thought and research be put in before posting commences. The most important aspect of leafleting or flyering is also the part a lot of people struggle with the most: design. The actual layout, colour scheme and content of your leaflets needs to be eye-catching but also simple enough to fit clearly onto the smaller space offered by a flyer or leaflet compared to a poster, and the content needs to be concise and clearly written with a good standard of English and a legible font.
The other major factor in running a successful leaflet distribution campaign is targeting your market. On the one hand it may seem like the 'shock and awe' approach of posting to every mailbox in the street and handing one to everyone who walks past is the best way to go, but if your product or service is more niche, chances are that you would be better off placing your leaflets into shops which fit the market and only posting accordingly.
Ultimately methods such as flyering and leafleting are far from dead in the digital age, but people are just as likely to throw out an irrelevant or poorly designed or written leaflet as they are to switch the channel when the adverts come on, so it's well worth ensuring that your campaign is well designed and well researched, in which case it has every chance of success.
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