Advertising has become a huge business in India with the broadening market and deepening pocket of consumers. It is one of the most important aspects of mass communication that helps in brand building through effective communication. Advertising a brand helps in promoting the product or service, creating demand and boosting the economic growth.
India is known for its creativity and has a large pool of creative talent that is sought after by everyone abroad. The advertising industry of India is not only being noticed worldwide but appreciated as well. The presence of highly creative personnel in India has made it a desirable recruitment hub for international companies. This is why advertising jobs in India are in large numbers and their scope is widening further. Those with formal training and experience in advertising can work with advertising agencies or in-house departments of top notch companies.
Jobs in advertising industry for experienced professionals are available for account executives, advertising managers, commercials director, public relations, direct marketing, sales promotion, set designer, commercials producer, sound engineer, brand/product manager, market research analyst and creative directors. For those new to the industry, advertising jobs in copywriting, art direction, printing, visualizing, photography, illustrating, designing, make-up artist, model, voiceover, typographer, stylist and associated staff are also available.
Some of the top advertising companies in India include O & M (Ogilvy & Mather), J Walter Thompson, Mudra Communication Pvt. Ltd., FCB Ulka Advertising Ltd., Mc-Cann Erickson India Ltd., RK Swamy Advertising Ltd., Leo Burnett India Pvt. Ltd., Contract Advertising India Ltd. and various others. These companies pay very high salaries across all levels and offer a lot of flexibility and exposure to the employees. An aspiring advertising professional learns much more on-the-job than academically though it is important to acquire the know-how of the functioning of the industry.
Advertising plays an extremely important role in todays customer-oriented markets. Customization is the in-thing that settles well with both consumers and producers. It is, thus, important to make customers aware of the products and services provided by the company and advertising is a crucial tool for the same. Jobs in advertising are quite glamorous but challenging at the same time as it becomes the whole sole way of interacting and informing the target audience. New areas within the field of advertising are coming up such as event management (marketing events), image management (projecting the profile of an individual or organization), internet marketing (catering to selected segment of audience), etc.
The world has woken up to the fact that India is a highly potential and capable market that houses almost all leading brands of the world today. The advertising plans from India have been greatly helpful in devising winning strategies and scripting big success stories. Some of the qualities required for those opting for advertising as a profession are the following:
-Creativity, high motivation, flexibility and decisiveness.
-Tactfulness and good judgment.
-Ability to communicate persuasively both orally and in writing.
-Exceptional ability to establish and maintain effective personal relationships (with supervisory and professional staff members and client firms)
Jobs in advertising constantly ask for creativity, it is only through creating out-of-the-box ideas that one can achieve tremendous success in the profession. Advertising is an integral part of the function of marketing and almost a precondition for selling. With the vast development of electronic and web media, advertising industry offers plenty of job opportunities to the aspiring candidates. With the need to cater to the country of more than a billion, advertising has become all the more essential in India.
If you have competency laced with creativity along with diverse talents, advertising is surely the right field for you.
India is known for its creativity and has a large pool of creative talent that is sought after by everyone abroad. The advertising industry of India is not only being noticed worldwide but appreciated as well. The presence of highly creative personnel in India has made it a desirable recruitment hub for international companies. This is why advertising jobs in India are in large numbers and their scope is widening further. Those with formal training and experience in advertising can work with advertising agencies or in-house departments of top notch companies.
Jobs in advertising industry for experienced professionals are available for account executives, advertising managers, commercials director, public relations, direct marketing, sales promotion, set designer, commercials producer, sound engineer, brand/product manager, market research analyst and creative directors. For those new to the industry, advertising jobs in copywriting, art direction, printing, visualizing, photography, illustrating, designing, make-up artist, model, voiceover, typographer, stylist and associated staff are also available.
Some of the top advertising companies in India include O & M (Ogilvy & Mather), J Walter Thompson, Mudra Communication Pvt. Ltd., FCB Ulka Advertising Ltd., Mc-Cann Erickson India Ltd., RK Swamy Advertising Ltd., Leo Burnett India Pvt. Ltd., Contract Advertising India Ltd. and various others. These companies pay very high salaries across all levels and offer a lot of flexibility and exposure to the employees. An aspiring advertising professional learns much more on-the-job than academically though it is important to acquire the know-how of the functioning of the industry.
Advertising plays an extremely important role in todays customer-oriented markets. Customization is the in-thing that settles well with both consumers and producers. It is, thus, important to make customers aware of the products and services provided by the company and advertising is a crucial tool for the same. Jobs in advertising are quite glamorous but challenging at the same time as it becomes the whole sole way of interacting and informing the target audience. New areas within the field of advertising are coming up such as event management (marketing events), image management (projecting the profile of an individual or organization), internet marketing (catering to selected segment of audience), etc.
The world has woken up to the fact that India is a highly potential and capable market that houses almost all leading brands of the world today. The advertising plans from India have been greatly helpful in devising winning strategies and scripting big success stories. Some of the qualities required for those opting for advertising as a profession are the following:
-Creativity, high motivation, flexibility and decisiveness.
-Tactfulness and good judgment.
-Ability to communicate persuasively both orally and in writing.
-Exceptional ability to establish and maintain effective personal relationships (with supervisory and professional staff members and client firms)
Jobs in advertising constantly ask for creativity, it is only through creating out-of-the-box ideas that one can achieve tremendous success in the profession. Advertising is an integral part of the function of marketing and almost a precondition for selling. With the vast development of electronic and web media, advertising industry offers plenty of job opportunities to the aspiring candidates. With the need to cater to the country of more than a billion, advertising has become all the more essential in India.
If you have competency laced with creativity along with diverse talents, advertising is surely the right field for you.
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