Banner advertising is at a very crucial stage. Since the emergence of several other advertising mediums, the importance of banner advertising has gone for a toss. People are using less of banner advertisings. But the good thing here is that despite of the fact that several online marketers and analysts keep spelling the doom of online advertising, there are several big and small web businesses that still use the these banners for promoting their business.
Banner advertising normally works on the basis of CPC or CPM i.e cost per thousand. These are effective online business modules, these module works on the per click count technique. When an advertiser decides to place an ad in a publisher's site, they come to a deal according to which, as soon as a visitor clicks on the advertiser's banner advertising placed in the website, a pre-decided amount of money is transferred into the publisher's ad account.
This tells us that banner advertising might not be the most popular advertising medium, but is definitely one of the most effective advertising medium on the Internet. So, if you are planning to venture into the banner advertising business, you must be sure about some essential factors that will help you understand the banner advertising business better,
The most misleading term in online marketing is 'Hits', some search optimizers call every page view a hit, while others consider every click on the banner as a hit. Literally speaking, the number of times a web server has been hit by a request is Hit in true meaning.
Other similar terms of online marketing which you should know in banner advertising are page impression or page views: meaning, the number of times visitors have entered your website through the banner links to view your website content. Banner views, are normally the number of page views that the page holding your banner has received. It is assumed that your banners are viewed every time the concerned page is viewed.
Banner advertising might have lost it's zing, but is still one of the most clickable ad module and runs successfully too. What makes advertising so reliable is its permanency and the fact that people consider it the easiest way to move between related sites.
Banner advertising normally works on the basis of CPC or CPM i.e cost per thousand. These are effective online business modules, these module works on the per click count technique. When an advertiser decides to place an ad in a publisher's site, they come to a deal according to which, as soon as a visitor clicks on the advertiser's banner advertising placed in the website, a pre-decided amount of money is transferred into the publisher's ad account.
This tells us that banner advertising might not be the most popular advertising medium, but is definitely one of the most effective advertising medium on the Internet. So, if you are planning to venture into the banner advertising business, you must be sure about some essential factors that will help you understand the banner advertising business better,
The most misleading term in online marketing is 'Hits', some search optimizers call every page view a hit, while others consider every click on the banner as a hit. Literally speaking, the number of times a web server has been hit by a request is Hit in true meaning.
Other similar terms of online marketing which you should know in banner advertising are page impression or page views: meaning, the number of times visitors have entered your website through the banner links to view your website content. Banner views, are normally the number of page views that the page holding your banner has received. It is assumed that your banners are viewed every time the concerned page is viewed.
Banner advertising might have lost it's zing, but is still one of the most clickable ad module and runs successfully too. What makes advertising so reliable is its permanency and the fact that people consider it the easiest way to move between related sites.
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