Display advertising has become a thing of the past and

Display advertising has become a thing of the past and all advertisers need to know that. Just because display advertising is still being used does not mean that it is nearly as effective as it used to be.

Close to fifty-two billion dollars has been spent on online display advertising since it first became popular just a short time ago so it is hard to imagine that it is already become a thing of the past. The technology has advanced so quickly that display advertisements just cannot match the current kind of ads out there because they do not attract a viewers attention like more complicated and flashy ads do.

Advertisements in the outside world like billboards can do a great job advertising but they do not let the advertiser interact with the people who are seeing the message they displayed. That is why the internet has become the best place to advertise. It lets the advertiser interact with its potential customers to create an environment that the buyer is comfortable making a purchase in.

With all of the people advertising on the internet, advertisements need to be made to stand out to separate themselves from the other ads. This can means using colors, animation or some kind of interactive ad to grab a viewers attention.
Advertising at the Next Level

The current standard model of advertising is pretty simple. Most are billboards or online banner ads that can redirect a user to the advertisers website. These advertisements are good but you want to take your ads to the next level. Make your banner interactive, ad color schemes and use catchy words or phrases to attract viewers to your website. Boring advertisements get ignored and can be a waste of time to make them and a waste of money to post them on websites if no one is reading them.
Targeted Advertising

Most online advertising is not targeted towards a specific audience and therefore is not nearly as effective as it could be. When ads do not target any specific group, they can still reach millions of viewers but most viewers will have no interest in whatever it is that they are advertising. Targeting your ads will make your ads as efficient as possible. You will only reach your target market and potential customers so everyone who sees your ad will have some interest in whatever it is that you are advertising.
Examples of Targeting Advertising

As stated above, targeted advertising is the only way to make your advertisements as effective and efficient as possible. For example, lets say that you are the owner of an online sporting goods retail store and you personally have created and developed a new kind of basketball that you think will sell very well. You have decided that you want to use banner ads to advertise your basketball and you plan on posting these ads all over the internet.

The first thing you do is create your banner ads. You want to make several of them to see which ones will work the best and have the highest click through rate. Instead of just making simple banners, you make them interactive so that the users are attracted to them and want to click them to go to your website. You could even put a basketball game on your banner to advertise your basketball.

Anyways, you find a marketing website that leads you to tons of website owners who are selling banner ad space on their websites. You immediately start to pay these website owners to place your ad all over the internet. After one week of advertising, you have attracted tens of thousands of people to your website but very few purchases have been made. You have likely spent more money on advertising than you have made from recent sales. The reason for this is that you did not target your advertisements.

This kind of advertising may have worked back in the day, but it does not still today. The only thing that you did right in the above example is you created your banners with todays standards which are the only reasons people even came to your website. Had you not done that, all of your banners would have been ignored.

What you should have done was only placed advertisements on websites that people who would be interested in buying your basketball are found. Different sporting good websites, basketball coaching websites and other related places would have been the perfect places for you to place your ads. By targeting your advertisements towards the people who actually are interested in buying your ads, you will not only bring more traffic to your website but you will also sell much more products and or services.
Say Goodbye to Display Advertising

This article is filled with useful information to give you the ability to run the successful advertising campaign that you have always dreamed of. If there is only one thing that you can take away from this article, it should be to stop using display advertising. Just because display advertising is not gone for good does not mean it is the best way to advertise. In the next few years, millions of dollars are still going to be spent on these kind of ads but the amount of money spent will be steadily decreasing over the next few years until eventually the number reaches zero.

The internet and technology have come too far to make advertisers have to settle for simple display ads. Use all of the online advertising tools and features available to create the best ads and draw in the most customers to your website. If the technology exists to create the worlds best ads on the internet, why not use it?

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