Face it. Your competitors have long been enjoying the benefits of direct mail advertising and catalog mailing in higher sales and profits. Isnt it time you did so, too? If you still havent tried these very effective marketing and advertising tools, here are some tips on how to benefit from direct mail advertising and catalog mailing in Miami FL.
Direct mail advertising has been proven to be superior to other mass media campaigns because the latter is much more expensive and is sent out indiscriminately to a very wide yet unclassified audience. In other words, when you do a mass media campaign, you are spending money to communicate with people who do not belong to your target market. It is a waste of money, time and effort. In contrast, direct mail advertising allows you to specifically direct your advertising and marketing efforts and costs only to your scientifically identified market segments. You send your materials only to the particular individuals who need your products and services and are most likely to respond. Every dollar you spend on direct mail advertising is, therefore, more cost effective and your entire advertising and marketing campaign in Miami FL.will bring in more sales.
One of the best ways you can do direct mail advertising is through catalog mailing. Research has shown that every year, as much as 167 million people in the United States purchase from the catalogs sent to them through the mail. Every year, the average person makes an average of 11 orders from catalog mailing. In total, catalog mailing generates about makes $1.8 billion worth of sales every year from individuals alone. Since catalog mailing is also used for business to business marketing and advertising, if purchases from companies are included the total comes to $150 billion worth of sales from catalog mailing every year. Would you not want to have a slice of this huge pie for your own business in Miami FL?
Studies have also shown that consumers holding a catalog they received from the mail are twice as likely to buy one of the products featured online. This is backed up by other strudies showing that majority of online sales are indeed from buyers who have made their decision based on a catalog mailing. Theres more. Research has proven that consumers who buy online from catalogs are much more valuable than others because they spend 16% more than others on the average. They have also been found to be repeat buyers and frequent buyers and are responsible for increasing sales at an average of 15% per year. You should, therefore, make sure that your catalog mailing is in the hands of your target market in Miami FL as soon as possible.
With catalog mailing, you give your target buyers the opportunity to purchase your products or services immediately online. Aside from this, you also offer them the alternative of making their orders through the phone or even through postal mail. If your catalog mailing is done in the same locality as your brick and mortar store of office, you add the possibility of drawing in walk in customers who may want to see the products in your catalog first hand. Having the chance to personally interact with these target buyers gives you even more opportunities to make them loyal customers.
Sometimes, you need more than the services offered by ordinary postal services for your direct mail advertising and catalog mailing campaign, most especially when you need to manage and process bulk mail. You do not have to worry, though, because you can easily find an affordable professional mail house to help you with business mailing services. You should find one that offers fulfillment services like presort services for bulk mail, for example. This is all you need to complete your direct mail advertising and catalog mailing efforts in Miami FL.
Direct mail advertising has been proven to be superior to other mass media campaigns because the latter is much more expensive and is sent out indiscriminately to a very wide yet unclassified audience. In other words, when you do a mass media campaign, you are spending money to communicate with people who do not belong to your target market. It is a waste of money, time and effort. In contrast, direct mail advertising allows you to specifically direct your advertising and marketing efforts and costs only to your scientifically identified market segments. You send your materials only to the particular individuals who need your products and services and are most likely to respond. Every dollar you spend on direct mail advertising is, therefore, more cost effective and your entire advertising and marketing campaign in Miami FL.will bring in more sales.
One of the best ways you can do direct mail advertising is through catalog mailing. Research has shown that every year, as much as 167 million people in the United States purchase from the catalogs sent to them through the mail. Every year, the average person makes an average of 11 orders from catalog mailing. In total, catalog mailing generates about makes $1.8 billion worth of sales every year from individuals alone. Since catalog mailing is also used for business to business marketing and advertising, if purchases from companies are included the total comes to $150 billion worth of sales from catalog mailing every year. Would you not want to have a slice of this huge pie for your own business in Miami FL?
Studies have also shown that consumers holding a catalog they received from the mail are twice as likely to buy one of the products featured online. This is backed up by other strudies showing that majority of online sales are indeed from buyers who have made their decision based on a catalog mailing. Theres more. Research has proven that consumers who buy online from catalogs are much more valuable than others because they spend 16% more than others on the average. They have also been found to be repeat buyers and frequent buyers and are responsible for increasing sales at an average of 15% per year. You should, therefore, make sure that your catalog mailing is in the hands of your target market in Miami FL as soon as possible.
With catalog mailing, you give your target buyers the opportunity to purchase your products or services immediately online. Aside from this, you also offer them the alternative of making their orders through the phone or even through postal mail. If your catalog mailing is done in the same locality as your brick and mortar store of office, you add the possibility of drawing in walk in customers who may want to see the products in your catalog first hand. Having the chance to personally interact with these target buyers gives you even more opportunities to make them loyal customers.
Sometimes, you need more than the services offered by ordinary postal services for your direct mail advertising and catalog mailing campaign, most especially when you need to manage and process bulk mail. You do not have to worry, though, because you can easily find an affordable professional mail house to help you with business mailing services. You should find one that offers fulfillment services like presort services for bulk mail, for example. This is all you need to complete your direct mail advertising and catalog mailing efforts in Miami FL.
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