Facebook is turning out to be one of the most robust advertising platforms on the Internet. There's no way that it's too late for you to get a chunk of the advertising/traffic pie. You'll be able to direct your ads to practically any market within their database of half a billion users.
You need all the edge you can get, and that is why we're about to show you three proven strategies for results with Facebook advertising.
Just like with other advertising mediums, you can preven disasters from happening at Facebook simply by keeping a close eye on your campaigns. Your ads seem to have a shelf life with this platform, and it will do well and then begin tapering off. You'll experience ad cost creep, and the more time an ad is in circulation your costs will go up. Directly related to that is there is saturation, and then responsiveness to your ad plummets. It's very easy to notice, click throughs drop, but you have to be there to catch it happening fast. You can try changing the ad, or you can switch to another campaign in another market. So that is the one possible drawback to advertising on Facebook, and it seems it happens to all ads in all markets. So it's pretty straightforward with these kinds of ads at Facebook.
Another workable Facebook advertising tactic is to test your ads' performance using the CPM model rather than the cost per click one. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well. Cost per click can quickly be determined from CPM, or cost per thousand, which will give you a good idea. This is an approach used by many people, and they seem to like it because it helps them find the ads that are performing best.
Now, for keywords and this one should be a no-brainer. Never only use demographic data for targeting purposes and nothing else. Of course it does depend on your product/service offering because it's possible that you can hardly go too wide with that kind of targeting. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. If you have done PPC at Adwords, then you know all about Quality Score and how it's assigned. Facebook's algorithm is not as sophisticated as Googles, but it still has code that looks at relevance. Besides that, making your ad relevant will only lead to better results. Facebook is often referred to as the next generation's advertising platform. They offer a very high level of precision, which is the major reason for their success. Difficulty in reaching a large audience is something that you shouldn't have to worry about any more because every day more and more people are joining Facebook.
You need all the edge you can get, and that is why we're about to show you three proven strategies for results with Facebook advertising.
Just like with other advertising mediums, you can preven disasters from happening at Facebook simply by keeping a close eye on your campaigns. Your ads seem to have a shelf life with this platform, and it will do well and then begin tapering off. You'll experience ad cost creep, and the more time an ad is in circulation your costs will go up. Directly related to that is there is saturation, and then responsiveness to your ad plummets. It's very easy to notice, click throughs drop, but you have to be there to catch it happening fast. You can try changing the ad, or you can switch to another campaign in another market. So that is the one possible drawback to advertising on Facebook, and it seems it happens to all ads in all markets. So it's pretty straightforward with these kinds of ads at Facebook.
Another workable Facebook advertising tactic is to test your ads' performance using the CPM model rather than the cost per click one. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well. Cost per click can quickly be determined from CPM, or cost per thousand, which will give you a good idea. This is an approach used by many people, and they seem to like it because it helps them find the ads that are performing best.
Now, for keywords and this one should be a no-brainer. Never only use demographic data for targeting purposes and nothing else. Of course it does depend on your product/service offering because it's possible that you can hardly go too wide with that kind of targeting. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. If you have done PPC at Adwords, then you know all about Quality Score and how it's assigned. Facebook's algorithm is not as sophisticated as Googles, but it still has code that looks at relevance. Besides that, making your ad relevant will only lead to better results. Facebook is often referred to as the next generation's advertising platform. They offer a very high level of precision, which is the major reason for their success. Difficulty in reaching a large audience is something that you shouldn't have to worry about any more because every day more and more people are joining Facebook.
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